Kinfill Seasonal Scent Ambrette
Project description
Kinfill's Seasonal Cleaning Collection – Introducing Ambrette
As art director for Kinfill—an eco-friendly home care brand focused on refillable cleaning products—I led the concept and creative development of our annual seasonal collection. Building on Kinfill's four signature scents, each year we introduce a limited-edition fragrance aligned with the season to enhance sustainable home routines. In Spring 2023, we launched Ambrette, inspired by the desire for luxury and refinement in the comfort of home—a perfect scent for eco-friendly spring routines.
Ambrette delivers a fresh, powdery, and sweet aroma with woody undertones, evoking crisp linen in a sunlit garden and a subtle musky quality with delicate woods—tied to spring through its fresh blossom essence.
Collaborating with a photographer, I handled styling, production, and concept ideation to visually translate the scent's cedar depth, musky lightness, powdery undertone, and blossoming spring feel. We incorporated fresh blossoms, a white color palette, and photographed through diffuse screens to create a soft, powdery effect. This minimalist narrative embodies home luxury and seasonal renewal, appealing to eco-conscious users seeking premium sustainability.
As art director for Kinfill—an eco-friendly home care brand focused on refillable cleaning products—I led the concept and creative development of our annual seasonal collection. Building on Kinfill's four signature scents, each year we introduce a limited-edition fragrance aligned with the season to enhance sustainable home routines. In Spring 2023, we launched Ambrette, inspired by the desire for luxury and refinement in the comfort of home—a perfect scent for eco-friendly spring routines.
Ambrette delivers a fresh, powdery, and sweet aroma with woody undertones, evoking crisp linen in a sunlit garden and a subtle musky quality with delicate woods—tied to spring through its fresh blossom essence.
Collaborating with a photographer, I handled styling, production, and concept ideation to visually translate the scent's cedar depth, musky lightness, powdery undertone, and blossoming spring feel. We incorporated fresh blossoms, a white color palette, and photographed through diffuse screens to create a soft, powdery effect. This minimalist narrative embodies home luxury and seasonal renewal, appealing to eco-conscious users seeking premium sustainability.
Client
Kinfill Care
Credits
Mathijs Labadie
Services
Art Direction
Production
Production
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