Kinfill Modern Care Campaign
Project description
As the art director for Kinfill's "Modern Care Campaign" SS22, I led an out-of-home campaign, overseeing art direction, concept development, and production to showcase the brand’s complete collection of Forever Bottles. Working closely with the copywriter, we crafted the campaign's messaging around the tagline: "We didn't like cleaning either, so we made it nicer." This initiative reimagined everyday cleaning as a stylish, sustainable ritual.
In addition to the campaign, I designed product setups to celebrate each bottle as "Cleaning Trophies," elevating them as aspirational symbols of a clean routine. My role included directing photoshoot visuals, styling with natural ingredients and subtle cues referencing each bottle’s purpose (e.g., kitchen, bathroom, or multi-surface), and positioning them hanging at the top like trophies to highlight their iconic status. This minimalist yet bold aesthetic, with a clean color palette and elegant typography, extended to social media advertisements and point-of-sale (POS) materials.
Kinfill’s Forever Bottles are reusable glass vessels for biodegradable cleaning concentrates, designed for indefinite refills to reduce plastic waste and infused with premium, perfumer-created scents. By championing cleanliness and sustainability, the campaign and product designs position these bottles as proud displays of eco-conscious living, inspiring a greener, cleaner lifestyle.
In addition to the campaign, I designed product setups to celebrate each bottle as "Cleaning Trophies," elevating them as aspirational symbols of a clean routine. My role included directing photoshoot visuals, styling with natural ingredients and subtle cues referencing each bottle’s purpose (e.g., kitchen, bathroom, or multi-surface), and positioning them hanging at the top like trophies to highlight their iconic status. This minimalist yet bold aesthetic, with a clean color palette and elegant typography, extended to social media advertisements and point-of-sale (POS) materials.
Kinfill’s Forever Bottles are reusable glass vessels for biodegradable cleaning concentrates, designed for indefinite refills to reduce plastic waste and infused with premium, perfumer-created scents. By championing cleanliness and sustainability, the campaign and product designs position these bottles as proud displays of eco-conscious living, inspiring a greener, cleaner lifestyle.
Client
Kinfill Care
Photography
Victoria Hume
Copywriter
Emma Vans-Colina
Services
Art Direction
Concept
Styling
Concept
Styling
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