Baljon Makelaars Rotterdam
Project description
As the graphic designer for Baljon Makelaars Rotterdam under Containr Affairs, I developed a rebranded visual identity to position the agency as Rotterdam’s premier real estate broker for unique properties while enhancing its accessibility. My work included designing a complete stationery suite—business cards, custom envelopes, writing paper, compliment cards, and folders—as well as iconic brokerage boards and promotional gifts, such as custom roomspray.
Established in 1972, Baljon Makelaars Rotterdam is a story-led real estate agency celebrated for its personalized, high-quality service and expertise in distinctive properties. The rebranding embraced a minimalist, timeless, and elegant aesthetic to make the brand more approachable while retaining its iconic status. The stationery design utilizes a bold grid system, with the logo anchoring the bottom of each piece, creating a spacious yet striking look across writing paper, invoices, and other materials.
A standout feature of the rebrand is the brokerage boards, designed to break away from the cluttered, text-heavy norm of real estate signage. Featuring only the Baljon Makelaars logo and simple status indicators like “for sale” or “for rent” against a vibrant yellow background, these boards leverage the agency’s iconic reputation in Rotterdam, eliminating unnecessary details like phone numbers or websites. This minimalist approach ensures the boards are visually distinctive.
This cohesive brand identity reflects Baljon Makelaars Rotterdam’s commitment to expertise and accessibility, delivering a sophisticated yet approachable experience for clients.
Established in 1972, Baljon Makelaars Rotterdam is a story-led real estate agency celebrated for its personalized, high-quality service and expertise in distinctive properties. The rebranding embraced a minimalist, timeless, and elegant aesthetic to make the brand more approachable while retaining its iconic status. The stationery design utilizes a bold grid system, with the logo anchoring the bottom of each piece, creating a spacious yet striking look across writing paper, invoices, and other materials.
A standout feature of the rebrand is the brokerage boards, designed to break away from the cluttered, text-heavy norm of real estate signage. Featuring only the Baljon Makelaars logo and simple status indicators like “for sale” or “for rent” against a vibrant yellow background, these boards leverage the agency’s iconic reputation in Rotterdam, eliminating unnecessary details like phone numbers or websites. This minimalist approach ensures the boards are visually distinctive.
This cohesive brand identity reflects Baljon Makelaars Rotterdam’s commitment to expertise and accessibility, delivering a sophisticated yet approachable experience for clients.
Agency
Containr Affairs
Services
Brand Design
Identity Design
Logo Design
Identity Design
Logo Design
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