I'm a freelance graphic designer and art director from the Netherlands, working remotely worldwide. I specialize in creating visual identities, branding, art direction and packaging design—translating your business into a brand with clear DNA and aesthetic that simplifies by clarifying, blending humor and bold vision. My work embodies minimalistic aesthetics. It delivers a distinct brand voice with elegant resonance.

With 10+ years of experience at design agencies and as an in-house art director, I’ve helped shaping brands from boutique hotels to names like Citizen M Hotel and from premium wineries,  to names like Vedett and Coca-Cola, working not only directly for brands but also collaborating with agencies.  My approach: Curiosity over habit. Vision over formulas. Simplicity over noise. Fans over followers.  Clarity over chaos. Partner over passerby. 

When I’m not crafting brands, I'm in the kitchen stirring magic (tried my hand at a 3-star Michelin restaurant) or wandering the world—from Antarctica's icy edges to sharing smokes with Tanzanian hunter-gatherers.

 

Ready to shape yours? Let's connect.