A Sunday with Kinfill
Project description
As the art director, producer, designer, conceptualizer, and stylist, I led the "A Sunday with Kinfill" campaign, collaborating with videographer Michelle Duijn to showcase Kinfill’s eco-friendly home and body care products. I crafted a narrative that integrates Kinfill’s refillable, plant-based products into everyday moments of self-care and togetherness.
The campaign, launched in October 2023, centers around the "A Sunday with Kinfill" theme, portraying Sunday as a day for connection and personal relaxation. This mirrors Kinfill’s ethos: fostering shared rituals and mindful "me-time." A key challenge was unifying all products—yoga mat cleaner, Solid Soap Bars, Air Care candles, and the cleaning collection—into a cohesive story. The video opens with a child tapping a glass multi-surface cleaner bottle, followed by scenes of Sunday brunch, yoga, playful bath time with soap foam beards, cozy reading and candle-lit ambiance, all evoking warmth and sustainability.
I scouted a modernist, inviting home and cast diverse, relatable models to reflect authentic togetherness. Art direction focused on minimalist aesthetics with soft lighting and natural tones, blending humor and bold vision. The adaptable concept allows expansions like "A Sunday with an Influencer," "A Sunday with an Artist," or "A Sunday with a Family," ensuring longevity. The campaign reinforces Kinfill’s commitment to sustainable, joyful living, driving engagement through relatable storytelling.
The campaign, launched in October 2023, centers around the "A Sunday with Kinfill" theme, portraying Sunday as a day for connection and personal relaxation. This mirrors Kinfill’s ethos: fostering shared rituals and mindful "me-time." A key challenge was unifying all products—yoga mat cleaner, Solid Soap Bars, Air Care candles, and the cleaning collection—into a cohesive story. The video opens with a child tapping a glass multi-surface cleaner bottle, followed by scenes of Sunday brunch, yoga, playful bath time with soap foam beards, cozy reading and candle-lit ambiance, all evoking warmth and sustainability.
I scouted a modernist, inviting home and cast diverse, relatable models to reflect authentic togetherness. Art direction focused on minimalist aesthetics with soft lighting and natural tones, blending humor and bold vision. The adaptable concept allows expansions like "A Sunday with an Influencer," "A Sunday with an Artist," or "A Sunday with a Family," ensuring longevity. The campaign reinforces Kinfill’s commitment to sustainable, joyful living, driving engagement through relatable storytelling.
Client
Kinfill Care
Videographer
Michelle Duijn
Services
Art Direction
Casting
Concept
Production
Styling
Casting
Concept
Production
Styling
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